Email is a great way to stay connected with your prospects and clients. However, as you personally know, each of us can receive hundreds of emails each day. How do you choose which ones you want to read and which ones to just delete.
1. Keep it Short:
We’ve found that the ideal subject line has 40 characters or less. Anything over and you risk losing your reader’s attention. Short subject lines are especially important if your clients are opening their emails on mobile devices.
2. Personalization Makes Perfect:
Try to include your client’s name in the subject line. If they see an email addressed directly to them, chances are they’ll want to open it. Using this technique will also help you establish yourself as a solution provider who cares and sees clients as people, not just another deal.
3. Ask a Question:
Asking your clients a direct question in the subject line will likely pique their interest and inspire them to open the email to learn more. This is also a great opportunity to learn whether your borrowers are interested in a specific solution you’re currently offering.
Another excellent recommendation is to let your prospect/client know that you will be sending this information. Value Marketing is a great way to build relationships as consumers do not want to be sold. They want to be educated.
Try one (or all!) of these tips to help you increase your email open rates. And stay tuned for more mortgage marketing tips next week!